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Recently I made a presentation to the Ottawa Chapter of SEMPO (Search Engine Marketing Professionals Organization). My talk was focused on developing your organization’s online presence — much…
Why are C-suites Afraid to Update their Marketing Strategy?
Most C-suite executives are familiar with the terms Online Presence/Brand, Search Engine Optimization/Marketing (SEO or SEM), and Content Marketing. They may not be intimate with the specific tactics…
5 Reasons Why You Need a Content Marketing Strategy
The term Content Marketing is relatively new, but the concept has been around since the dawn of commerce. Content marketing is simply using information strategically to communicate with…
