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World business shake hand in office silhouettes rendered with computer graphic 3d.

World business shake hand in office silhouettes rendered with computer graphic 3d.

Structuring the online prospecting
and sales process to grow your organization.

Whatever you’d like to call it — Inbound Marketing, Marketing Automation, Permission Marketing — having a structured process to engage with online prospects and to nurture those relationships is a must to grow your business.

Every organization requires sales: whether it’s a chain of cleaners, a manufacturer service rep, an association seeking members, a seed company — whatever an organization does, it requires growth to survive. And chances are very high that whatever your organization does, people are Googling to find a suitable source. A good online sales strategy, starts with targeted marketing that attracts and nurtures the right prospects. Automated marketing and inbound marketing tactics help marketing and sales work effectively together; and can turn your website into a lead generator.

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Defining Your Buyer Persona.

How well do you know your ideal buyer? This goes beyond understanding your market. In order to attract and engage with prospective customers/clients/members, you need to really understand their wants and motives.[/vc_column_text][vc_column_text css=”.vc_custom_1466228556556{border-radius: 1px !important;}”][/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]

It is a good process to define your ideal buyer(s) and create a persona(s), even to the extent of giving them names, positions, work environment, career hurdles, hobbies, etc. Then you can have a clear image of who you are writing content for, how to appeal to them and how you might make life a little easier for them.

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Start Nurturing Your Leads

A strategic editorial calendar will use content generation and social media to help attract interested viewers. Other SEO tactics and PPC/AdWords efforts will increase the flow of targeted traffic. Getting the appropriate audience to your website is good, but increased traffic flow is meaningless unless you have a plan to engage viewers and nurture a relationship.


We all need to feel comfortable with our purchases.


We need to feel that a provider has the ability, expertise and capacity to deliver what we want on time. Providing that information in a meaningful way via a planned process of worthwhile information, engagement on your website, forms, landing pages and carefully crafted emails can establish a dialogue that will help you to earn the sale.


Conversion Tactics

[/vc_column_text][vc_row_inner font_color=”#5e5e5e”][vc_column_inner el_class=”ups” width=”1/3″][vc_column_text]This is where sales should neatly dovetail into your marketing process. Providing information and engagement online is an essential step, but won’t take you all the way to your destination. No one likes to be “sold to,” but most prospects need more than passive information to initiate the actual sale.[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”ups” width=”1/3″][vc_column_text]As you guide prospects to the best fit for their needs, appropriate sale prompts should be built into your system of workflows. After the initial sale, these same tactics help you to nurture an ongoing relationship. Properly serving a loyal customer base is just as important as attracting new prospect.[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”ups” width=”1/3″][vc_column_text]Assisting your market in meeting their needs is a process and your online marketing should be designed to facilitate that voyage at every step. Consider PROSAR your expert travel agents to organize a successful voyage; let’s start planning your adventure![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”bax”][vc_column width=”2/3″][vc_column_text]

SharpSpring is a feature rich suite of tools that work together to help you automate your marketing. It helps you implement and track much of the items we refer to above and a whole lot more: behaviour tracking, lead scoring, dynamic forms and lists, email automation, email campaign management, built-in CRM, sales analytics… all you need to help leverage your online marketing efforts.


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Anti-Spam Legislation

The rules of engagement have changed, are you ready? Automated marketing can be tricky, especially in Canada where the Canadian Anti-Spam Legislation (CASL) prohibits unwarranted emails.

  • Read more about how CASL affects online engagement.
  • To ensure you are nurturing qualified leads and respecting the law requires some additional care, creativity and expertise: our team can guide you through it.

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Planning & Strategy Development
Buyer Persona Development
Editorial Calendar Development
Content Generation
Lead Generation & Conversion Workflows
Ongoing Program Management
SharpSpring Set-up & Implementation

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