There are certain words related to social media that people tend to use without really knowing what they mean. Working within an international setting these days, I have…
Lead generation is a popular phrase in modern sales and marketing, and justifiably so. A number of traditional techniques such as cold phone calls or creative advertising can…
Why Marketing Automation?: Eliminate Blind Spots with Smart Lists and Lead Scoring
Your current situation: you have a database with your company’s contacts, leads, including past and potential customers. This database contains a bit of contact information about each one…
“Tone” is an abstract but critical concept for marketing. Just like perfect pitch is rare in singing, perfect tone is equally rare. In general, tone refers to how…
Add Your Website to Your Sales Team with these Steps
Organizations have come to realize that websites are not static, however many continue to treat their websites as a passive, though pretty, information piece. Your website is always…
Or, perhaps more to the point, how to make sure your ideal client finds you. All organizations face this issue, and it can be especially challenging for small…
