5 Reasons to Choose Marketing Automation for Your Inbound Marketing Business Solution

5 Reasons to Choose Marketing Automation for Your Inbound Marketing Business Solution
May 27, 2015 PROSAR

There are many reasons to use automated marketing to improve the power of your inbound marketing. Automated marketing is proven to help you attract more potential customers, convert them to leads, close sales, and delight customers into repeat customers. Here are 5 reasons to invest in automated marketing today.

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1) Marketing Automation Will Allow You to Automatically Measure ROI

One of the greatest things about marketing automation is that it allows you to track ROI through analytics and reports, so you can easily and clearly prove its value. Analytics can include everything from tracking the results of email campaigns (opens, click-throughs, etc.), website and page visits, digital ad campaigns, eCommerce analytics, forms (new leads, new subscriptions, etc.) and more. Not only can you track results, you can take this data and act on it to improve results and move leads closer to a sale.


2) View and Act on Real-time Results

There is no need to wait for results. Marketing automation will automatically collect data and act on it according to workflows and automation tasks you set-up in advance.

It is exciting to deploy an email campaign and watch the email opens and click-through rate update in real-time and to see your automated workflows fire and do the work for you. It is even more so when you check back just hours later and the numbers have increased again. Finally, it is important to know that if you choose to, you have the power, to act on the intel you get immediately, at any time, in any way you wish and to change your course of action to optimize results.


3) Marketing Automation is Accessible

There are many affordable automated marketing solutions available today, offering a variety of different tools to suit any size of business, type of business, and budget.

Marketing automation is also accessible in the sense that it is user-friendly. Many automated marketing software companies offer plenty of resources and support to clients to help you learn: what the tools are for, how to use them, and how to improve results.


4) Marketing Automation is Reliable

Several automated marketing software companies have proven (and continue to prove) great strength and consistency in helping to generate results, intelligently keep track of data, and improve the marketing-to-sales process.

Because marketing automation is “smart”, as long as you pre-program the workflows, the software will “think” for you and act for you based on the behaviour of your contacts, leads, and customers (often) in real-time.


5) Marketing Automation Will Save You and Your Company Money and Time

By concentrating the efforts of your sales team on a greater number of warm leads acquired and nurtured through marketing automation, you’re likely to see a much greater number of sales. Your sales team will have to spend less time cold-calling and sending bulk emails to unqualified leads, and instead will have more time to invest in leads who are most likely to result in sales.

Marketing automation allows you to get a lot more business while having to invest a fraction of the money and time involved in the traditional marketing-to-sales process.

In addition, many affordable eCommerce-compatible solutions are available to optimize your online sales, such as SharpSpring’s eCommerce integrations, which will help you gather analytics and act on data to increase sales.


BONUS: Blend Traditional Media and Marketing Automation to Optimize Both 

Traditional media isn’t dead. In fact, with marketing automation you can mix traditional marketing with automated marketing in order to optimize the effects of traditional media. For example, (1) create a landing page on your website with a promotion and a form that must be filled out to access the promotion, (2) send a piece of direct mail to a qualified list with a clear call-to-action to the landing page, (3) monitor results, collect a list, send personalized emails to the list.

In short, there are many reasons to choose automated marketing for your inbound marketing business solution. It is reliable, accessible, measurable, and can work together with traditional media to generate impressive results.

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