Three Questions to Maximize Your Analytics
in Analytics, Online Marketing onRead moreThe importance of monitoring your online properties is not understated. By monitoring, you learn where your ad dollars are going and can see exactly how you’re improving. However, figuring out what to report on can be just as difficult. Most tools at your disposal have more than you could ever need, and determining what those metrics actually measure can be…
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Internet Dating With Online Lead Generation
in Online Marketing onRead moreThere is much hoopla in online marketing about the process of lead generation. Leads can be turned into sales, which is what we all seek, but what actually is lead generation? How literal is the “generation” part – can inbound marketing actually create leads? Can marketing tactics actually transform someone into a buyer? As in affairs of the heart, can…
Is there Too Much “Con” in Your Content?
Read moreAny professional writer understands that the art of communicating effectively lies in the structure of the information, how points are stated and the selection of appropriate words. A good marketer would add the importance of understanding your audience and positively positioning your solution (and brand). An experienced SEO consultant would delve even deeper to determine what specific keywords your audience…
