Why are C-suites Afraid to Update their Marketing Strategy?
Read moreMost C-suite executives are familiar with the terms Online Presence/Brand, Search Engine Optimization/Marketing (SEO or SEM), and Content Marketing. They may not be intimate with the specific tactics employed under these headings, but they have no doubt read of their importance and want them included in the corporate marketing strategy. However, once the executives learn more about the lengthy process…
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5 Reasons Why You Need a Content Marketing Strategy
Read moreThe term Content Marketing is relatively new, but the concept has been around since the dawn of commerce. Content marketing is simply using information strategically to communicate with your market. What has changed since the first messaging merchants is the complexity and scope of that communication and its delivery. Here are five reasons why you should be taking a structured…
