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  • Nomophobia: The Reason Why Your Business Should be Mobile

    You heard it first! Nomophobia! Now before you start wondering what that is and how it impacts your business, just…

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  • Who’s Your “Amy”?

    Last week the Globe and Mail published an article by Marina Strauss on Sears Canada‚Äôs marketing focus (New Sears Canada…

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  • The 3 A’s to Business Networking Online

    Recently, I have been looking up different ways to maximize online strategies to connect with potential partners and networks. I…

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  • How to Find Your Ideal Client

    Or, perhaps more to the point, how to make sure your ideal client finds you. All organizations face this issue,…

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  • Communicating with and Marketing to Millennials and Gen Z in 2015

    It is important to be aware that every generation thinks differently. They have different shared experiences that often lead to…

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  • National Associations: 3 Ways to Engage Your Members

    As the staff of any national association knows, it is important to keep members informed, motivated and remind them of…

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