Google Will Ignore Your Link Building Efforts Unless You Focus on Quality
in Search Engine Marketing, SEO onRead moreThe foundation of Google’s success in providing relevant search results has been its ability to evaluate links. They consider each link to your site to be a vote towards how relevant and important your web pages are. These votes add up and contribute to how well you rank in the search results. Each vote, however, is not considered equal. A…
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Hiring an Inbound Marketer? Here Are 3 Important Things to Consider
in Business Practices onRead moreIt can be tough to find the perfect person for a job. When it comes to inbound marketing, the process is even tougher. Our industry is so new, fluid, and fast-paced that many are scrambling to keep up – let alone establish concrete hiring practices. Consequently, it’s no surprise that few agencies have a go-to strategy when it comes to seeking…
Top 4 Tips When Doing Your First Social Media Audit
in Online Marketing, Social Media onRead moreYou are all set! You have an online strategy that might include some advertising, keyword searches and inbound marketing tactics, but what about social media? Often, you want to develop a social media strategy but don’t know where to start. What channels should you include? Which one is best? And what about your current presence? How can you improve it? Are…
