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How Will Canada’s Anti Spam Law Affect Your Business?
Read moreCanada’s Anti Spam Legislation (CASL) arrives on July 1, 2014. Described as Canada’s law on spam and other electronic threats, we Canucks finally get our version of the United States CAN-SPAM legislation. While CAN-SPAM covers e-mail only, Canada’s law steps further by covering a broader range of activities including e-mail, instant messages, text messages and some messages sent through social…
Good Content is FRUITFUL: Your 8-Point Checklist to Writing Content Worth Reading
Read moreNow that it has become such a hot commodity in marketing, content generation may seem to be a new tactic, but it’s been around for decades. David Ogilvy, often referred to as the Father of Advertising, always believed that the steak is more important than the sizzle. He maintained that good copywriters must know their product extensively, present the facts…
