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  • 10 SEO Strategies to Achieve Higher Exposure in Google

      If you were to ask Google  “how can I help my website compete better in the search results?” you’d likely get their standard response of “focus on…

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  • Content Creation: How Hard Can It Be?

    The recent release of State of Inbound 2015 hi-lights a number of key takeaways, such as: “Marketers should create compelling content that reflects their company’s voice and brand…

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  • Planning for 2016: Inbound Trends & Patterns Worth Noticing

    As 2015 rushes toward its close, it’s time to start planning for next year. Any business that hopes to succeed will include a marketing plan in their business…

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  • Who’s Your “Amy”?

    Last week the Globe and Mail published an article by Marina Strauss on Sears Canada’s marketing focus (New Sears Canada president’s mission: Win over ‘Amy’) — spoiler alert,…

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  • Ladies Who Lead: Inspiring Stories of Successful Women in Marketing

    There’s a lot to love about the award-winning show Mad Men – especially if you’re in the marketing,…

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  • Do-It-Yourself Online: Yes or No?

    They say that a little bit of knowledge is dangerous. In the case of building on the Internet, this is particularly true. What used to be infinitely complex…

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