3 Tips for Using Stock Photography Appropriately
Read moreAs of late, the use (or misuse) of stock photography has been much talked about in the media. The Conservative Party of Canada has come under attack for what some feel as an inappropriate and/or ill-informed use of stock photography. So, aside from the legal aspects involved in using stock photography (including: licensing agreements and assigning credit to photographers) what…
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Using Growth Driven Design to Make Existing Websites Perform
Read moreWith consumers (B2C and B2B) using the Internet to research or validate purchase decisions, your website is a critical component to your marketing and sales process. Yet many companies are still treating it as a digital brochure — it is a passive information piece and not playing an active role in engaging with your market and converting leads. Just as…
It’s Time to Close the Marketing Industry Gender Gap
in stories onRead moreProfessional women are often told that if there’s a will, there’s a way. If we seek to climb the corporate ladder, all that’s required of us is to “lean in,” as Sheryl Sandberg says. Assuredly, there are many women seizing high-powered positions in marketing across government and industry sectors –…
