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Social Media is NOT a Numbers Game
By PROSAR in Content Generation, Social Media on September 15, 2015
Google Analytics, ROI, CTR, traffic to site and followership. We try by every means possible to measure our impact on social media but somehow forget that social media is a social interaction and not a measurable, predictable one. Simon Kemp, from We Are Social, recently said on stage that as marketers we too often focus on the ”media” in ”social media”…
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Customer Service Is Social
By PROSAR in Content Generation, Social Media on September 10, 2015
Taking care of your customers is how you stay in business. Customer support lines, email accounts, and in-person offices give customers touch points to reach out and solve their problems. However, this has become increasingly insufficient to meet the demands of a socially connected world. Twitter accounts and Facebook pages have become open forums for consumers to ask questions about…
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Back to School: Content Generation 101
By PROSAR in Content Generation, Online Marketing on September 8, 2015
While some schools started last week, it is today that the majority of our kids are headed back to school. In honour of this occasion, today’s blog post is all about continuous learning on how to create great content and how to ensure that your best content keeps working for you. So, whether this is new to you or you…
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Back to School: Content Generation 101