What to Consider When Writing for Web vs. the Page
Read moreIs all content created equal? Our team has done a lot of writing for clients over the past couple decades. When PROSAR first started, we wrote content primarily for printed material: brochures, magazines, posters, ads, reports, even a national literacy program for students. Now, most of our content is used online: website, e-newsletters, banner ads and CTAs, whitepapers, and infographics.…
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I Have a Website, Why Do I Need Branding?
in Branding, Online Marketing onRead moreI have a website, a logo, and a mission statement, why do I need branding? This is a question asked by many when looking to grow their businesses online. It’s a question we expect and we’re happy to discuss. Branding is an essential part of a marketing strategy, which is where it all should begin. Branding Defined Branding is a…
[Do Not] Insert Catchy Blog Title Here
Read moreAka, why forcing content will never get you anywhere (at least long term). Content creation has a lot of benefits. It drives SEO, gives prospects and clients a reason to revisit your site, and helps establish you as an authority in your field. However, this content has to have a certain amount of authenticity to it for people to really…
