5 Things You Need To Know When Writing Ad Copy
Read moreWith 25 years in the marketing business I’ve had the privilege to work with some very talented individuals and savvy clients. Working with truly brilliant minds can be thrilling, gratifying and humbling all at the same time. One thing that has always impressed me is a well written ad. Good ad copy, be it for print, radio, television or online, captivates…
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Don’t Ignore Those Smaller Conversion Steps
Read moreConversion is an often-used sales and marketing term that can cover a lot of ground in today’s internet powered world of small and medium sized enterprises. Sales conversions are straight forward enough but marketing conversions are less direct and more subtle. Marketing conversions are the smaller conversion steps necessary to reach those bigger sales conversions. The Classic Conversion Definition The…
5 Components for a Successful Strategic Marketing Plan
in Online Marketing onRead moreA little while back, I had lunch with a couple of communication executives, each working for a different national association. One was a client. The reason for the lunch was to introduce me to the non-client and provide some insight into a PR issue they were having. Their issue concerned a lobby group that was spreading some mis-truths. The…
