Marketing and Sales Strategy: The Need For Focus
Read more“You can’t be everything to everyone.” This maxim has never been more relevant than today. Those that specialize and focus in on what they do best usually outperform the generalists. Focus breaks down a big, fuzzy target into smaller, sharper targets that are easier to aim and excel at. Focus is the stuff of a sound marketing and sales strategy.…
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The 4 Pillars to Building a Brand that Builds Your Company
in Branding onRead moreEvery business owner dreams of prosperity; and every business person understands that success takes hard work. That hard work is not solely sweat equity. Getting up at dawn every morning to allow for 12-hour work days is part of the formula, but working smart is equally as important. A sound strategy to guide your efforts is key to actually…
National Associations: 3 Ways to Engage Your Members
Read moreAs the staff of any national association knows, it is important to keep members informed, motivated and remind them of the importance/relevance of the association they belong to. Engaged members are members who care. Importantly, this engagement can also support your organization’s continued relevance and value to its members. Though many members of associations automatically become members by default, meaning…
