Who’s Your “Amy”?
in Customers onRead moreLast week the Globe and Mail published an article by Marina Strauss on Sears Canada’s marketing focus (New Sears Canada president’s mission: Win over ‘Amy’) — spoiler alert, it’s all about Amy. Amy is “40 years old and has one child and another on the way. She’s time-starved and looking for reasonably priced fashions.” And she doesn’t exist as an…
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Ladies Who Lead: Inspiring Stories of Successful Women in Marketing
in stories onRead moreThere’s a lot to love about the award-winning show Mad Men – especially if you’re in the marketing, communication or advertising industries yourself. However, if you’re a woman and a believer in equal rights, much of the show can be hard to swallow. This is what makes Peggy Olson, as…
Do-It-Yourself Online: Yes or No?
in Online Marketing onRead moreThey say that a little bit of knowledge is dangerous. In the case of building on the Internet, this is particularly true. What used to be infinitely complex to create is now made simple by a myriad of software platforms that allow almost anyone to build stuff online. For an online business, doing it all yourself can be dangerous. Websites,…
