Top 3 Tips to Find a Great Social Media Manager
in Business Practices, Social Media onRead moreWhen in need of a social media manager or community manager we often assume that if we hire a person born after 1990 that they should automatically be qualified for the job. I don’t mean this as a good or bad thing, but simply as an assumption that we make, myself included. Now that I am in charge of coaching…
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There Are Non-Human Visitors In Your Google Analytics Reports!
in Analytics, Online Marketing onRead moreGo ahead and panic – there’s a ‘referral spam’ invasion underway! Actually, there’s no need to panic, but this is certainly an issue for anyone who relies on their analytics to make business decisions. What’s Referral Spam? Referral spam is the result of spammers creating computer-generated footprints that simulate actual visitors to your website. This causes the number of visitors…
Fad, Fiction, or Fact?
in Online Marketing, Social Media onRead moreThe Internet is an ever-evolving place. Since the beginning of the week, Google has announced it’s rolling back use of Google+ and Instagram is boasting record ad sales projections. As a marketer, it can be difficult to know what to follow and what to write off as nothing more than empty promises and passing trends that’ll have no real impact…
