3 Important Considerations for Engagement
Read moreThere are certain words related to social media that people tend to use without really knowing what they mean. Working within an international setting these days, I have come to realize that certain words can become unclear or lost in translation. ENGAGEMENT is such a term We all want to engage our community, we want to increase our engagement online,…
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3 Best Practices for Online Lead Generation
Read moreLead generation is a popular phrase in modern sales and marketing, and justifiably so. A number of traditional techniques such as cold phone calls or creative advertising can be used to focus interest and draw attention to a company’s products and services. Wrap a strong company or brand around that attention and interest and you have leads to pursue. Leads…
Why Marketing Automation?: Eliminate Blind Spots with Smart Lists and Lead Scoring
in Analytics, Sharpspring onRead moreYour current situation: you have a database with your company’s contacts, leads, including past and potential customers. This database contains a bit of contact information about each one but, have you ever asked yourself: What do you truly know about them? In particular, what do you know about them that is meaningful to your company? For example, what is their current interest…
