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  • 3 Tips on How to Weather the Economic Storm in Your Marketing Plan

    By in Online Marketing on

    Economic forces in Canada and changing business conditions have left us all concerned about our existing marketing plans. While changes may be necessary to adjust to this new order, some may be tempted to abandon their marketing plans entirely. While every business is unique, here are three points of marketing advice to consider:  Thinkstock/ aetb 1) Don’t Panic Panic is…

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  • Is Astroturfing Smart Content Generation?

    By in Content Generation, Online Marketing on

    We live in a time when most consumers, for both B2C and B2B, search the Internet to find information and solutions. They may not buy the product or service online, but they’ll often know exactly what they want to buy before they contact the supplier. This demand for information has fostered a new era of content generation; and in a…

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