Twitter’s Changing. Are You?
By PROSAR in Social Media onRead moreTwitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves, they have made their visible area 1260 x 330 pixels, not counting what your profile picture covers. As a result, you will likely have to resize your images and maybe even redesign them. While you’re at it, what better time…
03 Tips on How to Weather the Economic Storm in Your Marketing Plan
By PROSAR in Online Marketing onRead moreEconomic forces in Canada and changing business conditions have left us all concerned about our existing marketing plans. While changes may be necessary to adjust to this new order, some may be tempted to abandon their marketing plans entirely. While every business is unique, here are three points of marketing advice to consider: Thinkstock/ aetb 1) Don’t Panic Panic is…
Is Astroturfing Smart Content Generation?
Read moreWe live in a time when most consumers, for both B2C and B2B, search the Internet to find information and solutions. They may not buy the product or service online, but they’ll often know exactly what they want to buy before they contact the supplier. This demand for information has fostered a new era of content generation; and in a…