Effective Simplicity – 3 Steps to Building an Online Marketing Plan
Read moreEffective marketing can help a business soar. Business people know this. Just watch a few episodes of the CBC’s “Dragons Den” to hear the most common response to the question, “What do you need the money for?” Pretty much everyone’s reply includes “marketing”. From launching a new business to growing an existing enterprise, the business world knows the difference marketing makes. Online…
0Is Guerrilla Marketing Still an Option for Smaller Companies?
Read moreGuerrilla marketing can be a surprisingly effective means of gaining awareness and strong brand positioning. The benefits of a successful campaign or event include: Position your brand with impact Gain instant awareness, hopefully even go viral Motivate staff and encourage a cohesive team Strengthen recruitment and attract like-minded candidates So the allure is obvious, but is guerrilla marketing still within the…
How to Unleash Your Content Marketing Superheroes
Read moreIn marketing your organization online, “content is king” is more truth than cliché. All the advertising in the world cannot compensate for a lack of substance on a website. As Bill Gates observed back in 1996, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Generating original, relevant…