Online Marketing

  • Is Your Brand Relevant?

      Many years ago, we dealt with a local retail clothing chain that catered to a young demographic. They were…

  • S.M.A.R.T Marketing Goals

    It should come as no surprise that goals are important for your business and marketing strategy. They drive you forward…

  • The New Mobile-Friendly Website Imperative: What All Top Businesses Already Know

    A mobile-friendly website is more important for businesses now than ever. To be mobile-friendly, a website must be designed with…

  • 5 Things You Need To Know When Writing Ad Copy

    With 25 years in the marketing business I’ve had the privilege to work with some very talented individuals and savvy…

  • Don’t Ignore Those Smaller Conversion Steps

    Conversion is an often-used sales and marketing term that can cover a lot of ground in today’s internet powered world…

  • 5 Components for a Successful Strategic Marketing Plan

      A little while back, I had lunch with a couple of communication executives, each working for a different national…

  • 3 Ways to Spring Clean Your Blog

    Content management systems such as WordPress are an asset for managing your blog. From one interface, you can do everything possible…

  • Inbound Marketing: Not All Leads Are Equal

    As your inbound marketing program fires on all cylinders an increased number of leads are coming through your website.  It…

  • Communicating with and Marketing to Millennials and Gen Z in 2015

    It is important to be aware that every generation thinks differently. They have different shared experiences that often lead to…

  • Marketing and Sales Strategy: The Need For Focus

    “You can’t be everything to everyone.” This maxim has never been more relevant than today. Those that specialize and focus…


Style Switcher

Layout options
Header options
NOTE: Naked header pages won't use the vertical header