Author archive for PROSAR

  • Can’t see the fundamentals for the trends?

    Creating a meaningful website Natural photos and bold colours. Hero sliders and parallax feature strips. Material Design and micro-interactions. These…

  • The Marketing Process Has Changed – Has Your Content Kept Pace?

    It’s old news that customers have changed how they shop and buy. Thanks to the Internet, customers have a massive…

  • Twitter’s Changing. Are You?

    Twitter recently announced changes to its icon and banner sizing. On top of changing the dimensions of the images themselves,…

  • 3 Tips on How to Weather the Economic Storm in Your Marketing Plan

    Economic forces in Canada and changing business conditions have left us all concerned about our existing marketing plans. While changes…

  • Is Astroturfing Smart Content Generation?

    We live in a time when most consumers, for both B2C and B2B, search the Internet to find information and…

  • Sharing Across Demographics

    There’s a lot of talk about how to gain traction in social sharing spheres. “Engagement” has an almost buzzword quality…

  • Caring is Always Smart Marketing

      This time of year brings much warmth with the colder temperatures and biting December wind (ok, not so biting…

  • To be or not to be Social? That is the question

    When I first started working in Social Media, it was still an option to be or not to be social.…

  • 10 SEO Strategies to Achieve Higher Exposure in Google

      If you were to ask Google  “how can I help my website compete better in the search results?” you’d…

  • Content Creation: How Hard Can It Be?

    The recent release of State of Inbound 2015 hi-lights a number of key takeaways, such as: “Marketers should create compelling…


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