Video: Now a Must and no longer a Maybe
Read moreAs a marketer, of course, I believe in video and integrating it into my overall marketing strategy. But as a project manager with a budget to manage, whenever something had to go, it would also be the video topic that would be postponed or assigned to later ”when we have more money”. Although video is a must in any content…
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Can’t see the fundamentals for the trends?
Read moreCreating a meaningful website Natural photos and bold colours. Hero sliders and parallax feature strips. Material Design and micro-interactions. These were among the trends to watch in 2015 and the predictions for 2016. Trends are ever-changing – otherwise, they wouldn’t be trends! – and it’s important to keep up with current design and navigation preferences to give your website visitors…
The Marketing Process Has Changed – Has Your Content Kept Pace?
Read moreIt’s old news that customers have changed how they shop and buy. Thanks to the Internet, customers have a massive amount of information, reviews and feedback on virtually anything they want to buy, and they seek it out prior to making a buying a decision. Consumers are more in control of their purchasing behaviour than ever before. This changing dynamic…
